Author: Markus Ernst

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text] Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience…

It is easy to fall into the habit of persuasion by argument. But arguing does not change minds — if anything, it makes people more intransigent. Silence is a greatly underestimated source of power. In silence, we can hear not only what is being said but also what is not being said. In silence, it…

Fostering a workplace environment that’s conducive to creativity is a top priority for many companies—and it’s no surprise why. The companies dubbed most creative actually outperform their counterparts in revenue growth and market share, and they’re 50% more likely to be market leaders…. As I learned the hard way, calibrating an office for just the…

IBM Marketing-Experte Stefan Pfeiffer über das Ende eines Kunstbegriffs, und den Einsatz sozialer Technologien und Arbeitsweisen in der nicht aufzuhaltenden digitalen Transformation. Den Originalartikel finden Sie hier: Serie: Digital Naiv: Das Ende von Social Business… wie wir es kennen – IBM Business Agenda – Advertorials – Handelsblatt