TOM STEENBURGH: Yeah, you’d expect that figuring out how to sell the product would be – you would start figuring out what that new sales process would be in the design process itself. Most companies don’t do that, although I would say that if you think of the role of a strategic account manager who [...]
Only about 1.1% of the world population is German. However, 48% of the mid-sized world market leaders come from Germany. These firms, which I call “Hidden Champions,” are part of what makes German economic growth more inclusive: by my calculations, they have created 1.5 million new jobs; have grown by 10% per year on average; [...]
There is a common understanding that direct debit is a simple and secure payment instrument where the consumer has the advantage of not having to be responsible for initiating a payment at the right point in time. Since the introduction of the German legacy, the Direct Debit scheme for consumers in the early 1960s, customers [...]
It’s not uncommon to meet a lawyer who’d like to work in renewable energy, or an app developer who’d like to write a novel, or an editor who fantasizes about becoming a landscape designer. Maybe you also dream about switching to a career that’s drastically different from your current job. But in my experience, it’s [...]
Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That’s changed. Now visual communication is a must-have skill for all managers, because more and more often, it’s the [...]
Vergütungsmodelle im Vertrieb müssen die Strategie des Unternehmens unterstützen, eine breite Palette unterschiedlich leistungsstarker Mitarbeiter motivieren, fair und einfach sein und zu einer Bezahlung führen, die sich das Unternehmen leisten kann. Wir haben in unserer aktuellen Ausgabe Beiträge versammelt, die zeigen, wie diese Anforderungen erfüllt werden. Darunter die folgenden fünf Schritte, basierend auf dem Werk [...]
Despite the huge impact executives can have on their organizations, failure rates remain high. Prescriptions for what to do continue to fall short. So we wondered: If we closely studied the executives who succeed in top jobs once appointed, could we identify distinguishing features that set them apart and defined their success? They know the [...]
The research: Luis F. Martinez of the Nova School of Business and Economics and his research partner, Marcel Zeelenberg of Tilburg University, asked people to play a classic economic game in which two partners transfer money back and forth. The amount exchanged indicates their level of trust. Before playing, some subjects were primed to feel [...]
Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. Den Originalartikel finden Sie hier: The Future Of Consumer Marketing Is Personal | TechCrunch
Seit Jahrzehnten haben Unternehmensberatungen am Strukturwandel nur verdient. GREEN Minds Venture ist angetreten, um #Unternehmensberatung anders zu machen. Lesen Sie in der aktuellen Ausgabe von "brand eins", was uns dazu motiviert und warum das Sinn für Sie und uns macht. Den Originalartikel finden Sie hier: Zukunft der Unternehmensberatung: Ende eines Mythos - brand eins wissen
