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Why It’s So Hard to Sell New Products

TOM STEENBURGH: Yeah, you’d expect that figuring out how to sell the product would be – you would start figuring out what that new sales process would be in the design process itself. Most companies don’t do that, although I would say that if you think of the role of a strategic account manager who [...]

Why It’s So Hard to Sell New Products2018-12-13T10:25:09+00:00

Why Germany Still Has So Many Middle-Class Manufacturing Jobs

Only about 1.1% of the world population is German. However, 48% of the mid-sized world market leaders come from Germany. These firms, which I call “Hidden Champions,” are part of what makes German economic growth more inclusive: by my calculations, they have created 1.5 million new jobs; have grown by 10% per year on average; [...]

Why Germany Still Has So Many Middle-Class Manufacturing Jobs2018-12-13T10:27:18+00:00

Is Germany’s payment landscape changing? | European Payments Council

There is a common understanding that direct debit is a simple and secure payment instrument where the consumer has the advantage of not having to be responsible for initiating a payment at the right point in time. Since the introduction of the German legacy, the Direct Debit scheme for consumers in the early 1960s, customers [...]

Is Germany’s payment landscape changing? | European Payments Council2018-12-13T10:32:57+00:00

Why You Should Have (at Least) Two Careers

It’s not uncommon to meet a lawyer who’d like to work in renewable energy, or an app developer who’d like to write a novel, or an editor who fantasizes about becoming a landscape designer. Maybe you also dream about switching to a career that’s drastically different from your current job. But in my experience, it’s [...]

Why You Should Have (at Least) Two Careers2017-05-03T18:53:10+00:00

Visualizations That Really Work

Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That’s changed. Now visual communication is a must-have skill for all managers, because more and more often, it’s the [...]

Visualizations That Really Work2016-06-12T14:15:03+00:00

So entwickeln Sie ein Vergütungsmodell – Harvard Business Manager

Vergütungsmodelle im Vertrieb müssen die Strategie des Unternehmens unterstützen, eine breite Palette unterschiedlich leistungsstarker Mitarbeiter motivieren, fair und einfach sein und zu einer Bezahlung führen, die sich das Unternehmen leisten kann. Wir haben in unserer aktuellen Ausgabe Beiträge versammelt, die zeigen, wie diese Anforderungen erfüllt werden. Darunter die folgenden fünf Schritte, basierend auf dem Werk [...]

So entwickeln Sie ein Vergütungsmodell – Harvard Business Manager2017-05-19T07:39:45+00:00

A 10-Year Study Reveals What Great Executives Know and Do

Despite the huge impact executives can have on their organizations, failure rates remain high. Prescriptions for what to do continue to fall short. So we wondered: If we closely studied the executives who succeed in top jobs once appointed, could we identify distinguishing features that set them apart and defined their success? They know the [...]

A 10-Year Study Reveals What Great Executives Know and Do2016-01-21T09:48:24+00:00

Disappointment Makes You More Trusting: An Interview with Luis Martinez

The research: Luis F. Martinez of the Nova School of Business and Economics and his research partner, Marcel Zeelenberg of Tilburg University, asked people to play a classic economic game in which two partners transfer money back and forth. The amount exchanged indicates their level of trust. Before playing, some subjects were primed to feel [...]

Disappointment Makes You More Trusting: An Interview with Luis Martinez2016-01-21T10:01:43+00:00

The Future Of Consumer Marketing Is Personal | TechCrunch

Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. Den Originalartikel finden Sie hier: The Future Of Consumer Marketing Is Personal | TechCrunch

The Future Of Consumer Marketing Is Personal | TechCrunch2017-05-19T07:39:46+00:00

Zukunft der Unternehmensberatung: Ende eines Mythos – brand eins wissen

Seit Jahrzehnten haben Unternehmensberatungen am Strukturwandel nur verdient. GREEN Minds Venture ist angetreten, um #Unternehmensberatung anders zu machen. Lesen Sie in der aktuellen Ausgabe von "brand eins", was uns dazu motiviert und warum das Sinn für Sie und uns macht. Den Originalartikel finden Sie hier: Zukunft der Unternehmensberatung: Ende eines Mythos - brand eins wissen

Zukunft der Unternehmensberatung: Ende eines Mythos – brand eins wissen2015-06-22T11:07:34+00:00

An alle, die anders denken.

die Rebellen, die Idealisten, die Visionäre, die Querdenker, die, die sich in kein Schema pressen lassen, die, die die Dinge anders sehen. Sie beugen sich nicht dem Gewöhnlichen und sie haben keinen Respekt vor dem Status quo. GREEN Minds Venture.

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